The zero2illo 12 Week Challenge: Week #1 – Choose your target audience

Well here is my week 1 assignment for the Zero2Illo’s 12 Week Challenge. I’m posting it a little late but it was done on time… Really. What is the 12 Week Challenge you say. Well its a website created by Jonathan Woodward to help aspiring illustrators get their careers started and well I’m not entirely in that boat I need to get out of my comfort zone and expand my career. I started following Zero2Illo’s blog after hearing an interview with Jonathan Woodward on a podcast call Escape From Illustration Island (by the way check out this Podcast. Great information.) Anyway the the week one challenge was to focus your goals to one area of illustration and here is what I settled on.

Sorry for the crazy layout its the graphic designer in me.

Growing up on the shores of Maui, Hawaii, Norm has always loved drawing. Since leaving the islands’ beautiful beaches and landing in Oregon, he went to college and received a degree in graphic design as well as an additional degree in digital prepress technology. After graduating, he worked for an interactive media firm in Corvallis, Oregon. While there, he was the company’s lead illustrator/designer and was responsible for creating illustrations, animations, and interactive products like video games. Now living in Beaverton, Oregon, Norm worked as an in-house illustrator for 10 years at a large education company in downtown Portland, Oregon. While at this position, he was the creative mind behind nationally marketed campaigns, numerous brand identities, toy and product designs, children’s books, as well as Web and interactive designs for the company’s design team. After leaving this position to raise his son, he now spends countless hours perfecting his craft as a freelance illustrator. He has worked with companies like Highlights Magazine, Houghton Mifflin Harcourt, Reading A to Z, Kaiser Permanente, KinderCare, and the Oregon Museum of Science and Industry (OMSI). He has created projects such as marketing illustrations, children’s books, coloring and activity books, video games, and educational products for these companies and others. Norm’s ability to draw has given him the chance to do the thing he truly loves: Create.

Comments

  • Anonymous

    Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.

  • Sign Up

    Your point of view caught my eye and was very interesting. Thanks. I have a question for you.

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