The zero2illo 12 Week Challenge: Week #2 – Your business plan

If a week ago someone would have said “Norm, this week you’re going to write your business goals and come up with a plan of how you are going to obtain them.” I would have laughed in there face. Well that’s what the Week 2 Challenge was for the zero2illo 12 Week Challenge. I’m Glad Jonathan Woodward was not here (he’s the creator of this challenge). After freaking out for the first few days I sat down reading everyones comments on the zero2illo week 2 post. I finally started to get an idea of what I wanted to do. I got a lot of ideas from the comments so I figured I need to share my ideas as well. I know thats what everyone does in this crazy online world, but I’m still getting used to the social networking side of illustration. Thanks to everyone who shared their ideas it really helped get me through my thoughts.
Here’s another crazy layout from my InDesign doc.

Growing up on the shores of Maui, Hawaii, Norm has always loved drawing. Since leaving the islands’ beautiful beaches and landing in Oregon, he went to college and received a degree in graphic design as well as an additional degree in digital prepress technology. After graduating, he worked for an interactive media firm in Corvallis, Oregon. While there, he was the company’s lead illustrator/designer and was responsible for creating illustrations, animations, and interactive products like video games. Now living in Beaverton, Oregon, Norm worked as an in-house illustrator for 10 years at a large education company in downtown Portland, Oregon. While at this position, he was the creative mind behind nationally marketed campaigns, numerous brand identities, toy and product designs, children’s books, as well as Web and interactive designs for the company’s design team. After leaving this position to raise his son, he now spends countless hours perfecting his craft as a freelance illustrator. He has worked with companies like Highlights Magazine, Houghton Mifflin Harcourt, Reading A to Z, Kaiser Permanente, KinderCare, and the Oregon Museum of Science and Industry (OMSI). He has created projects such as marketing illustrations, children’s books, coloring and activity books, video games, and educational products for these companies and others. Norm’s ability to draw has given him the chance to do the thing he truly loves: Create.

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